Understanding Your Demographic for Artists

Part One: The Foundations

Why Knowing Your Audience is Non-Negotiable

One of the most common conversations I have with artists, whether they are function bands, original acts, or tribute shows, comes down to a simple question: Who is your audience?

At first glance it seems obvious. Your audience is the people who come to your shows, who stream your songs, who follow you online. But when I push harder, many artists cannot give me a clear, specific answer. They might say “every one loves our music” or “we appeal to a wide range of ages.” That might feel flattering, but operationally it is almost useless.