Touring Shows
Touring a show at a professional level is a complex and rewarding undertaking. It is a moving operation with dozens, sometimes hundreds, of details to manage. Each date is its own event, with unique logistics, technical requirements, and audience expectations. And while the performers are the heart of the experience, it is the structure behind them that makes it all possible.
At Artist Republic, we work with touring productions that are built for theatres, concert halls, large festivals, and other respected stages. Our role is to make sure every aspect of the tour is planned, coordinated, and delivered so the cast and crew can focus entirely on the performance.
Understanding the Vision
Every tour begins with a vision. Whether it is a music-based production, a themed stage show, or a hybrid of performance and storytelling, we take the time to understand the creative concept and the goals behind it. Is the aim to introduce a new show to audiences across the country? To build on the momentum of a successful run in one city? To take a proven production into international markets?
Knowing your objectives allows us to build a tour plan that supports them. The routing, marketing, production setup, and even the pacing of the schedule all stem from this initial understanding.
Strategic Tour Planning
Professional touring is about efficiency and purpose. We map routes that minimise unnecessary travel and keep costs under control while still reaching the right markets. We look at venue availability, seasonal demand, and the ideal balance between performance days and rest days.
This approach ensures the tour is not just logistically sound, but also sustainable for everyone involved. Fatigue is the enemy of a great performance, and a well-planned tour protects both the show and the people delivering it.
Venue Contracting and Relationships
Securing the right venues is at the core of any successful tour. We negotiate contracts that set clear expectations for fees, technical requirements, accommodation, and rider provisions. We make sure everything is agreed in writing and confirmed well in advance.
Because of our experience in the professional touring world, we understand what venues expect from a visiting production — and what a touring production should expect in return. We work to build positive, long-term relationships with venues so they see you as a trusted and professional partner.
Technical Excellence
The technical side of a touring show is critical. Sound, lighting, staging, multimedia, and special effects all need to be consistent, reliable, and suited to each venue. We advance all technical details early, providing venues with stage plots, input lists, lighting cues, and any multimedia requirements.
If the show travels with its own technical crew, we integrate them into our planning from the start. If local crew are brought in at each venue, we ensure they have all the information and support they need to deliver the same high standard.
Logistics and Accommodation
The travel and accommodation side of touring is often underestimated in its importance. Well-planned logistics keep costs down, save time, and improve morale. We manage transport for people and equipment, book hotels in locations that make sense, and ensure that the schedule is realistic.
We also coordinate catering, per diems, and other essentials so the touring company can focus on the job rather than worrying about the basics.
Marketing for the Whole Tour
A successful tour needs strong marketing at both the individual show level and across the whole run. We work with local promoters and venue marketing teams to make sure the messaging is consistent and aligned with the brand of the show.
This includes digital campaigns, press and media outreach, social media content, and the creation of high-quality promotional assets. We track ticket sales and adjust marketing focus as needed, ensuring that resources are used where they will have the most impact.
Merchandise and Additional Revenue
Merchandise can be a significant income stream and a valuable way to connect with audiences. We help design, produce, and manage merchandise sales across the tour, making sure stock levels are right for each venue and sales are handled professionally.
We also explore additional revenue opportunities, such as VIP experiences, meet-and-greets, and sponsored partnerships, always ensuring they fit the identity of the show.
Communication and Coordination
Clear communication is the glue that holds a tour together. We keepeveryone — from the cast and crew to the venues and suppliers — informed andaligned. This means schedules are shared, changes are communicated promptly,and everyone knows who to contact for what.
By acting as the central point of coordination, we prevent confusion and keep the tour running smoothly.
Risk Management and Problem Solving
Even the best-planned tours face unexpected challenges. A piece of equipment may fail. Travel may be delayed. A venue may have last-minute restrictions. Our experience allows us to respond quickly and effectively, minimising disruption and keeping the show on track.
We also plan for potential risks in advance, with contingency plans for common scenarios, so the production can adapt without panic.
Why Artist Republic
We specialise in working with touring productions that aim for a high level of professionalism. We understand the standards required by respected venues and discerning audiences, and we help productions meet and exceed them.
Our approach is not just about getting from one date to the next. It is about delivering a consistent, high-quality experience across the entire run, building a reputation that leads to re-bookings, larger tours, and international opportunities.
A True Partnership
When you partner with Artist Republic, you are gaining more than logistical support. You are gaining a team that is invested in the success of your show. We see ourselves as part of the touring company, working along side you to ensure the performance on stage is matched by flawless delivery offstage.
From the first conversation to the final curtain call, we are there to make sure your touring show reaches its audience in the best possible way.
