The live music infrastructure in the UK has fundamentally changed.
Your Spotify stats are soaring. Your tour dates are empty.
The maths tells a story the industry doesn't want to hear.
The algorithm loved you. The venue stayed empty. We need to talk.
Something's happening in Birmingham. And it matters far beyond the Midlands.
Ireland just made something radical look obvious.
Football clubs move millions. The right song moves with them!
The backlash that never came.
Million streams. Four thousand pounds.The math reveals everything wrong with today's music economy.
In the glow of a small club, an artist finishes their set to the sound of cheers. Among the crowd are...
The glow of neon city lights flickers in the window of a late night rehearsal space. Inside, an...
In the summer heat of a stadium filled with tens of thousands, something extraordinary happens...
I watch streams of brilliant musicians fail commercially despite being musically world class. The pattern
The sound engineer mixing your favorite song remains invisible. While artists collect Grammy awards...
When Oasis announced their reunion tour, the music industry watched two distinct demographic strategies...
The music industry's AI revolution isn't happening in boardrooms or press releases. It's happening in...
