Tour Scheduling and Production Management

Tour Scheduling and Production Management

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Touring is one of the most powerful tools in an artist’s career. It builds audiences, creates unforgettable experiences and drives meaningful income. But without the right support behind it, touring can quickly become overwhelming. That is where we come in.

At Artist Republic, we specialise in delivering full-scale tour scheduling and production management for artists at every level of the live music industry. From single dates to international theatre tours, we handle every moving part with precision, care and strategy. Our goal is simple: to allow you to focus on the performance while we take care of everything else.

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Intelligent Planning Starts with Clarity

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We begin with clarity. Before a single date is booked, we work with you to understand your goals. Do you want to build a following in a new region? Maximise income in a busy season? Support an album release or create buzz ahead of a campaign? Understanding the purpose of your tour helps us design it within tention.

Our team uses a mix of live industry knowledge and AI-supported planning tools to identify optimal routing, timeframes and venue types based on your audience, demand and schedule. We look at travel efficiencies, financial modelling, technical requirements and regional market behaviour to build a route that is sustainable, profitable and aligned with your strategy.

We also take into account your personal and logistical limits. Back-to-back dates, long drives, border crossings and freight costs are all factored in, so you end up with a tour that is both exciting and manageable.

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Routing, Booking and Negotiation

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Once the strategy is in place, we move into delivery. That begins with routing and venue selection. We work with a broad network of trusted promoters, agents and venue operators across the UK, Europe and beyond. This means we are able to secure strong dates in venues that make sense for your brand, production needs and audience size.

We handle the negotiations directly. From hire fees to box office splits, accommodation clauses to technical specs, we ensure every contract is clear, fair and in your favour. You will always know what you are walking into, what you are earning and what is expected of you on the night.

Where you are touring internationally, we manage visas, carnet documentation and customs coordination. Our team is well-versed in post-Brexit touring realities, so your border movements remain smooth and compliant.

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Technical Production with No Surprises

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Production is where your show comes to life. We manage every detail of the technical side to ensure that your performance runs exactly as it should. That includes liaising with venue tech teams in advance, preparing advance packs, organising backline and crew, and creating precise stage plots and input lists.

If you are working with a regular tech crew, we bring them into the planning process early. If you are hiring locally, we vet and book experienced professionals on your behalf.

For larger shows, we coordinate full production rehearsals, transport logistics, merch tables and front-of-house plans. We make sure nothing is left to chance. If it impacts your show, we are already thinking about it.

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Day-to-Day Tour Management

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On the road, Artist Republic acts as your central operations hub. We provide tour books, itineraries and real-time communication channels that ensure everyone on your team is in sync. Our staff are available to handle last-minute changes, emergency logistics or unforeseen issues as they arise.

We also keep your mental and physical wellbeing in mind. Rest days, accommodation quality, dietary needs and manageable load-ins are all part of the plan. We believe a tour should energise your career, not exhaust it.

Many of our artists say this is where they feel the Artist Republic difference most clearly. The level of professionalism, preparation and calm decision-making we bring to every date makes even the most complex run feel effortless on the surface.

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Merchandise, Data and ROI

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A well-managed tour does more than entertain. It generates revenue, builds your fanbase and provides vital insights. We work with you to maximise merchandise sales, track audience engagement and capture meaningful data from each date.

From digital ticketing platforms to real-time sales dashboards, we use modern tools to give you a clear view of your tour's performance. This includes post-tour reporting, which breaks down income, expenses, attendance and growth areas.

Where appropriate, we also coordinate content creation on the road. This might mean booking a videographer to capture show footage, planning content drop dates or briefing your team on what assets to collect for future use.

All of this feeds directly back into your strategic plan. Your tour is not an isolated moment. It is a critical step forward. And we make sure it delivers value beyond the last note.

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Case in Point: Theatre Tours and Tribute Productions

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Many of the touring artists we work with operate in the tribute and theatre show space. These productions require a particularly high level of planning and execution. From complex lighting plots to multimedia backdrops and musical transitions, the pressure is high and the margins are tight.

Artist Republic supports multiple tribute and concept shows across Europe. For one client, we coordinated an entire European theatre tour spanning six countries and over 50 venues. Our team handled everything — from booking the rooms to building the travel plan, advancing the production and running the marketing. That tour resulted in multiple sold-out shows, national media coverage and a BBC documentary broadcast.

For another client, we booked and delivered a headline show at Glasgow Royal Concert Hall, one of Scotland’s most prestigious venues. From ticketing and PR to backline and backstage hospitality, every detail was handled by us. The band took the stage and performed. We took care of the rest.

These kinds of moments do not happen by accident. They happen because of careful planning, solid relationships and flawless execution.

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A Partner in Every Sense

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Our tour scheduling and production management service is not just operational. It is deeply personal. We learn your preferences, your values and your limits. We support your vision while keeping your feet on the ground. We act as both guide and guardrail, helping you take bigger steps without falling into common traps.

You will never be left guessing. Our communication is clear. Our documents are organised. Our contacts are professional. And our team is accessible when you need them.

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Built with Technology. Powered by People.

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Artist Republic uses technology to make your life easier, not more complicated. Our planning tools, AI systems and project dashboards help us predict problems before they happen and make decisions based on real data, not gut instinct alone.

But at the heart of everything we do is the human touch. This is your career, your show and your audience. We are just here to help you build it, protect it and elevate it.

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Artist Republic. Where touring works.